Elixir

Elixir is a W.L. Gore company that produces guitar strings with long-lasting tone, using GORE-TEX technology.

Elixir wanted to create a cross-platform campaign to broaden its customer base while updating the look and feel of its brand. Out of several ideas that were pitched, my “Good to Go” concept was ultimately chosen for the campaign. To obtain the imagery necessary for the campaign I acted as art director on several photoshoots as well as playing the role of photographer’s assistant. I used the imagery produced by the photoshoots to design 40+ banner ads, 3 print ads, and 14 pages on the brand’s website. For the website, I was tasked with redesigning the homepage and all 12 product pages plus creating a new landing page to receive traffic from the banner ads. My role on the site included, visual design, layout, image sourcing and asset management.

Agency: Shiny Advertising